Join Our Fight
Anti-counterfeit Programme

At Coast we are dedicated to protecting our brand and our customers against counterfeit and fake sellers.

If you see a suspicious website selling what appears to be Coast products please do let us know by contacting us at and we will take the necessary steps to take legal action to have these websites shut down as quickly as possible.

Most importantly, we must ask you not to purchase from these websites; the items are not authorised by us and are often counterfeit products (poor quality, damaged and usually copies of our unique in-house designs). In addition, most of these sites will take your money and often will not deliver your order.

To help, we have listed our authorised sellers for you. If you see any sites that are not on this list, these are Fake Websites – PLEASE DO NOT BUY FROM THEM.
These are the only authorised sellers of Coast online.

Together we can stop illegal websites and ensure that none of our customers are misled into purchasing counterfeit products or victims of a scam.

Coast is a market leading brand and given its success has inevitably attracted the attention of criminal elements seeking to profit through the production of counterfeit products.

We are currently investing heavily in brand protection strategies and the current measures we have undertaken and continue to undertake include the following:


We have to date identified over 45 websites selling counterfeit goods and action is being taken against all of these sites. As soon as sites are closed down and the domain names transferred to us the domains are redirected to our zero tolerance holding page.


Since the programme's inception over half a million pounds worth of counterfeit product has been delisted from eBay by our in house security team.

Any eBay users selling bulk items are then pursued through the courts and numerous individuals to date have had their eBay accounts suspended and have had to pay compensation.


We have a comprehensive border control programme in place aimed at seizing goods as they leave their origin countries or enter their destination countries. Importers are then either pursued through the civil or criminal courts.


Targeting trade sellers on sites including Dhgate, Tradekey, Tradetang, EC21 and Alibaba is also central to our strategy. Counterfeit product is delisted and persistent offenders are pursued through either the criminal or civil courts.


We have a large number of legal actions ongoing across the globe against retail operations selling counterfeit product and the sale of counterfeit items is not tolerated. As soon as we are alerted to sales we take appropriate action.


Getting to the source of the problem is of course the key in any anti-counterfeit programme and we have global operations ongoing to combat the source of this criminal activity and close down rogue factories.

We have a zero tolerance approach to counterfeiting. We love our brand and we want to protect our loyal customers against the influx of cheap imitations to the market.

Should you encounter any suspicious activity in relation to our brand please e-mail and we will take action immediately.

Thank you for your support, The Coast Team