LBD THROUGH HISTORY

An icon in it’s own right and a style essential in every woman's wardrobe, here we explore how the little black dress has evolved
into a true fashion great that we’re all so familiar with...

1880’S

Artist John Singer Sargent painted the portrait ‘Madame X’ catapulting the black dress in to the fashion scene. The sex appeal surrounding the painting was controversial—previously black was only worn during times of mourning.

Shop dresses
1880

1920’S

Coco Chanel designed the first little black dress to liberate women from the restrictions of the corset. It became known as the ‘Ford’ for it’s similarity with the (then must-have) car of the moment. Both car and dress were modern, timeless and liberating.

Shop dresses
1920

1930’S

The black dress was adorned with beading and sported by provocative flapper girls dancing the Charleston. The LBD was synonymous with jazz and wild partying during the prohibition era.

Shop dresses
1930

1940’S

The LBD in the 40’s was seen as the perfect austerity dress. In a time of strict rationing, the little black dress was an easy to accessorise piece to wear anywhere and everywhere.

Shop dresses
1940

1950’S

Christian Dior upped the glamour of the LBD with the exaggerated full-skirted silhouette. This new, playful design was a welcomed symbol of optimism after the war years.

Shop dresses
1950

1960’S

Thanks to Audrey Hepburn wearing that dress in Breakfast at Tiffany’s alongside the pearls, the gloves and the sunglasses- the LBD became a chic statement piece, different to the bright shift dresses popular of the swinging 60’s.

Shop dresses
1960

1970’S

Influenced by the punk rock scene; the LBD in the 70’s was an expression of art and varied musical cultures. The LDB diversified, the look embodied by: safety pins, glossy PVC panels, studs, drapes of tartan and fishnet tights. The MET Ball’s ‘Chaos to Couture’ theme in 2013 famously paid homage to this rebellious trend.

Shop dresses
1970

1980’S

The LDB saw new features such as integrated shoulder pads, peplums and lace which were a key trend during this power dressing, Madonna-saturated era.

Shop dresses
1980

1990’S

The LBD got stripped back to basics and went minimalist. Popularised by the Spice Girls and supermodel Kate Moss, lengths became shorter and the dress embodied simplicity and sexiness.

Shop dresses
1990

2000’S

LBD’s were still hugely popular with celebrities at high profile parties, this was the era of the bandeau LBD and cut-out detail. Once again, the style was seen as a liberating, glamorous statement for women.

Shop dresses
2000

2010’S

The LBD of now commonly revisits decades gone by adding new twists on classic cuts, new trends include the 2-in-1 look, simple embellishment and midi lengths. What’s been constant over the last 100 years is that the LBD always makes the wearer feel effortlessly cool and confident…LBD, we salute you.

Shop dresses
2010